Blog Entry 4: Image Gathering

This is an example of a Jessica Simpson Shoe. It represents the brand that my partner and I will be making an ad for.

This is obviously the Macy's logo, which is the store that carries Jessica Simpson shoes.

This is a picture of Poppy flowers that are an inspiration for our advertisement. It has a sweetness factor to the image, but also it contains a red color which is a little more spicy. This was found on iStockPhoto.com

Blog Entry 3: Selected Brand and Research

My partner, Amanda Wuest and I have chosen to emphasize Jessica Simpson footwear this semester. Jessica Simpson’s footwear line includes women’s and kid’s shoes. We will be focusing on women’s shoes only. Pop/reality star Jessica Simpson is obviously the notable person behind this brand. Her line includes not only shoes but an array of handbags, dresses, accessories, and just about anything else you need to express your style. Throughout the research I have done, I have noticed that Jessica Simpson shoes are often included in fashion magazines as suggestions for the readers to buy, as opposed to an actual ad for Jessica Simpson shoes. On www.JessicaSimpsonCollection.com (the website for her clothing and shoe lines) there is a section dedicated to “press” which exemplifies this trend by having pictures of the magazine pages that Jessica Simpson items are depicted in.

I am familiar with Jessica Simpson shoes mostly from seeing them at Macy’s. Macy’s has a shoe department with many different brands, and Jessica Simpson is fortunately one of them. Although I see many of Jessica Simpson’s shoes throughout magazines, I do not see specifically a Macy’s advertisement promoting Jessica Simpson Shoes. I may just be looking in the wrong magazines. Every year Macy’s puts up their progress from the year before. I researched and found some past information on their marketing tactics and progress from 2008 as you can see through this link http://www.macysinc.com/AboutUs/highlights/08highlights.aspx These statistics show that their marketing and campaign ads in

2008 were very successful with the public. Hopefully they will continue to do just as well as past years.