Although there are many ways a fashion designer or brand can promote their products, a formal runway fashion show is by far the most exciting. Mostly everyone is familiar with what a fashion show is, but not a lot of people know what actually goes into creating the show and why they are so important.
A formal runway show presents the merchandise on models walking down the runway with the guests seated around the perimeter of the runway for maximum viewing experience. A fashion show is such an important element to a designer or a brand because it is a form of advertising. resulting in selling the items. Showing the garments and accessories worn on a person can make a statement to the audience and inspire them to buy the items themselves, which is the main goal for the designer. Not to mention all of the staging, music and theatrical elements that can be put into the show can create an entire unforgettable experience for the guests.
All of the steps in the planning of a fashion show are important, but one of the most crucial elements in having a successful runway show is choosing the right guest list. The idea is to sell items, so the correct audience needs to be potential consumers of the products.
Not only is a fashion show great for selling the products, but it is also a great way to heighten the fashionable public image of the designer or brand. Many steps and months of preparation go into bringing a fashionable vision to life. In a documentary about Valentino, the stress and hard work behind the scenes of a fashion show are revealed. It gives real insight into how important every single detail of the show and the garments are. As shown in the movie, an idea to leave out two sequined ruffles on a ruffled gown may look genius to the designer, but it may not be perceived the same way by the audience. A formal runway show needs to capture the audience’s attention and leave them in awe from the beautiful creations parading down the runway.
I have never personally been to a formal runway show, but I have been exposed to them through the internet. Although people who are not at the top of the fashion industry pyramid are not the ones attending the show, the designers still reach out to anyone interested by replaying their shows on the internet and television. There are so many amazing and creative ideas that are portrayed through models stomping down the runway. The lights, music, background, and color schemes all add to the overall production. The idea of the formal runway show is a very strong element to designers and fashionistas. I feel like there will never be anything that could ever replace the impact a runway show has on the fashion world.
